Resolution Information
RESOLUTION TEXT +-
Referred to: The Economic Development, Tourism, Housing, Planning and Transit
Committee (Chairman Maloney and Legislators Berky, Delaune, Lapp, Litts, Maio
and Rodriguez)
Legislator David B. Donaldson offers the following:
WHEREAS, Ulster County presently owns and operates buses and bus
shelters, in conjunction with operating the Ulster County Area Transit (UCAT)
system throughout Ulster County, including ingress and egress to various
municipalities; and
WHEREAS, UCAT is a vital component of the various public services the
County provides within its service area; and
WHEREAS, the primary purpose of the UCAT system is to provide safe and
efficient public transportation; and
WHEREAS, the Ulster County Legislature believes using County buses for
the purposes of advertisement will be best achieved by following a uniform,
viewpoint-neutral standard for the display of advertising that does not interfere with
the County’s obligations to maintain passenger safety, minimize disruption to public
transportation services, ensure peace and order on the public transportation system,
protect passengers from fraudulent activities, and protect the health, safety and
welfare of passengers; and
WHEREAS, limiting bus advertisements to public service announcements will
ensure that the rules for accepting and displaying advertising are consistently
enforced and will help maintain and enhance the County’s reputation and public
image; now, therefore be it
RESOLVED, that the Ulster County Legislature hereby establishes a policy to
display only Public Service Announcements on Ulster County buses, which includes
non-commercial and non-political advertising promoting social services and public
benefit programs; and be it further
RESOLVED, that an advertisement shall satisfy the following criteria in order
to qualify as a Public Service Announcement (PSA):
a. The sponsor of a PSA must be a government entity or a nonprofit
corporation that is exempt from taxation under § 501c(3) of the Internal Revenue
Code.
b. The PSA must be directed to the general public or a significant segment of
the public and relate to:
i. Prevention or treatment of illness;
ii. Promotion of safety, health or personal well-being;
iii. Provision of family or child social services;
iv. Solicitation by broad-based employee contribution campaigns which
provide funds to multiple charitable organizations (e.g. United Way); or
v. Provision of services and programs that support low income citizens or
persons of disability.
c. A PSA may not include a commercial message or mention a festival, show,
sporting event, concert, lecture, or event for which an admission fee is charged; and
be it further
RESOLVED, that this policy shall be effective January 1, 2017, and no
provision of this Resolution shall supplant or contradict the terms of existing
contracts by and between the County of Ulster and existing outside vendors,
and moves its adoption.
ADOPTED BY THE FOLLOWING VOTE:
AYES: NOES:
No Action Taken in Committee: Economic Development, Tourism, Housing,
Planning and Transit on July 5, 2016
Postponed in Committee: Economic Development, Tourism, Housing, Planning and
Transit on August 2, 2016
No Action Taken in Committee: Economic Development, Tourism, Housing,
Planning and Transit on September 6, 2016
Passed Committee: Economic Development, Tourism, Housing, Planning and Transit
on__________________.
FINANCIAL IMPACT:
NONE
Current Text: PDF
Updated: January 24, 2019
Votes on this Resolution
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